Ride the wave.
Project: Wave Broadband Monthly Social Campaigns
Client: Wave Broadband
Disciplines: Creative strategy, graphic and motion design
Deliverables: Static and motion social ads
OBJECTIVE
Wave came to us looking to develop digital campaigns to generate awareness and produce a high volume of orders during their biggest sale of the year – Cyber Monday, along with campaigns during the Holidays, New Year, Spring, and also sales promotional opportunities.
OUTCOME
Channel Variety: We developed assets for a variety of channels to create a multi-pronged approach including ads for social media, GDN, programmatic display and YouTube.
Fun Illustrations: We incorporated fun, illustrated elements that were both eye-catching and relevant for the holiday season.
Animation: Wave historically relied heavily on static assets. For Cyber, we introduced a lot of animated assets to draw their consumer’s attention.
Clear Message: We didn’t want the offer to be lost. Wave’s incredible offer is featured front & center and the star of the overall message.
RESULTS
The Cyber Sale assets resulted in a 50% increase in click-through rate (CTR) during the sale.
The creative across all channels drove 848 orders in two weeks, a 103% increase over the previous two weeks.
Instagram Stories creative, specifically, drove a 65% increase in landing page views in comparison to the previous week.