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Project: PitchBook Awareness Campaign
Client: PitchBook
Disciplines: Art direction, graphic and motion design, video editing
Deliverables: 30 & 15 second “explainer videos”, social, display and programmatic ads
OBJECTIVE
PitchBook is the leading resource for comprehensive data, research and insights spanning the global capital markets. They were in need of a refreshing awareness campaign that spoke to three pillars of their business: Depth, Speed, and Navigation.
OUTCOME
We came up with a mapping system that we applied throughout the creative assets that guided users through PitchBook’s pillars and understanding the platform at a high level view. This direction is more apparent in the 30 and 15 second videos where we follow a circle on an 8-lined path through the benefits and uses of the platform.