Sic with it.

Project: Conceptual work for Seattle Interactive Conference 2020

Client: Seattle Interactive Conference

Disciplines: Art direction, branding and logo design, apparel design, posters and marketing materials.

OBJECTIVE

Seattle Interactive Conference is a yearly event in Seattle where creative, marketing, and tech minds converge for 3 days and feast on sought after panel discussions, demonstrations, product releases, and once-in-awhile celebrity speakers. They came to us looking for a yearly refresh/rebrand and wanted to make sure that we could really dive in and make something truly captivating.

OUTCOME

We developed a vibrant and bold logo mark, along with an accompanying word mark. We explored a bright and intriguing color palette and went in the creative direction of ambiguity. Utilizing everyday products as the main content driver with the slogan:

“Creativity. Commerce. Culture. Anyway you package it.”

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