Sic with it.
Project: Conceptual work for Seattle Interactive Conference 2020
Client: Seattle Interactive Conference
Disciplines: Art direction, branding and logo design, apparel design, posters and marketing materials.
OBJECTIVE
Seattle Interactive Conference is a yearly event in Seattle where creative, marketing, and tech minds converge for 3 days and feast on sought after panel discussions, demonstrations, product releases, and once-in-awhile celebrity speakers. They came to us looking for a yearly refresh/rebrand and wanted to make sure that we could really dive in and make something truly captivating.
OUTCOME
We developed a vibrant and bold logo mark, along with an accompanying word mark. We explored a bright and intriguing color palette and went in the creative direction of ambiguity. Utilizing everyday products as the main content driver with the slogan:
“Creativity. Commerce. Culture. Anyway you package it.”
