Amplifying voices.
Project: Joy Sauce visual rebrand and media reel
Client: Joy Sauce
Disciplines: Art direction, graphic design, motion design, video editing
Deliverables: Media reel + trailer, social and programmatic ads
OBJECTIVE
JoySauce is a content platform built for the Asian diaspora and centered on celebrating Asian stories. Content on JoySauce.com ranges from written articles and interview content to fully-produced shows and podcasts. As a budding media company, they needed a go-to-market strategy and help launching their new digital media brand.
OUTCOME
We helped to develop all the creative to support the initial launch of the platform, including creative strategy, static & animated ads, and a landing page to generate subscribers.
We created a collage style design and utilized their bright and vibrant color palette to highlight key pillars in the community with accompaniment of icons, images and illustrations and tell their story along with the overall story of Joy Sauce’s mission. The media reel gives a detailed glimpse into those powerful stories while the various static and animated social media assets are a contained collage piece.
