Stay hydrated.
Project: Monthly Campaigns
Client: Nuun Hydration
Disciplines: Art direction, graphic and motion design
Deliverables: Social and programmatic ads
OBJECTIVE
We were able to pitch some creative ideas to Nuun Hydration that were scroll-stopping creative supporting their D2C promotions and sales. We pitched them on a more athletic and sport-forward approach and were able to attain them as a long time client, supporting their monthly social ad creative.
OUTCOME
Bold Type: We’ve seen ads with really bold type elements perform best historically for Nuun. Because of this, we aim to incorporate large typographic elements that clearly highlight the promotion or offer with each creative refresh.
Vibrant Colors: The Nuun team is willing to explore color with us for promotional creative. Based on season, we have experimented with a wide assortment of vibrant, eye-catching color that helps to highlight the Nuun tube.
Fun Motion: Adding playful motion to the designs helps bring the creative to life and encourages users to engage when they’re scrolling on Instagram and Facebook.
Encourage Action: All of our creative is focused on generating clicks and sales from social ads. Because of this, our messaging remains clear and concise in all promotions.
