Connected, hand in hand.
Project: Seattle Interactive Conference 2022 Branding
Client: Seattle Interactive Conference
Disciplines: Art direction, branding and logo design, apparel design, posters and marketing materials.
Deliverables: Logo suite, out-of-home signage, event signage and accessories, social ads
OBJECTIVE
Seattle Interactive Conference is a yearly event in Seattle where creative, marketing, and tech minds converge for 3 days and feast on sought after panel discussions, demonstrations, product releases, and once-in-awhile celebrity speakers. They came to us looking for a yearly refresh/rebrand and wanted to make sure that we could really dive in and make something truly captivating that included an illustrative approach
OUTCOME
We developed a vibrant illustration approach where arms and hands spell out “S.I.C.” and represents building connections throughout the tech community. We chose this creative direction to convey a more youthful energy that is sometimes lost in the tech world.
